Privacy Policy

Modern Woodsman Privacy Policy

Effective Date: September 28, 2026

This Privacy Policy explains how NOICTSY LLC, doing business as Modern Woodsman ("Modern Woodsman," "we," "us," or "our"), collects, uses, discloses, and retains information when you use our web and mobile applications and related services (the "Service"). This Policy applies to information collected through our web application, mobile application, website, and any other digital properties we operate. By using the Service, you consent to the data handling practices described in this policy.

We also reserve the right to update this policy from time to time, including to meet new legal requirements. Your continued use of the Service after this policy is updated constitutes your continued consent to the data handling practices described herein.

Who We Are and How to Contact Us

Modern Woodsman is a whitetail-hunting intelligence platform. For privacy questions or to exercise your rights, contact us at legal@modernwoodsman.ai. Support inquiries: support@modernwoodsman.ai.

Additional Information About our Service

Our Service processes information that is available via trail camera systems that you sync with the Service. The Service is not designed, however, to collect and process any biometric information of any individual (e.g., by using facial recognition technology) or any natural language of any signs or flags (e.g., by using optical character recognition models). We process this content to detect and analyze wildlife; we do not use trail camera images to identify individuals. Raw files or source media do not, in and of themselves, identify any person or relate to any identifiable person when processed by Modern Woodsman and we do not maintain data that would permit such information to become personal information.

Nonetheless, images and video captured by trail cameras you connect to the Service may include environmental conditions, wildlife, and in some cases, people who enter the camera’s field of view. You are responsible for deploying cameras in compliance with applicable law and for any required notices to individuals who may be captured.

Personal Information We Collect

For the purposes of this policy, “personal information” is any information that identifies you or can be specifically associated with you. In operating the Service, we collect the following categories of personal information:

Contact information, such as your name, email address, mailing address, and telephone number.
Account information, such as your username, password, account preferences, areas of interest, and other details you provide as part of the account setup and management process. If you sign in through a third-party single sign-on provider, we receive limited account identifiers from that provider.
Billing and transactional information, such as subscription and transaction records, payment method details, and transaction history. Payment card and bank account details are collected and processed by our third-party payment processor.
User content, such as comments, posts, messages, photos, feedback, or other content you submit, upload, or make available through the Service, as well as any calendar information, photos, or videos you make accessible through your device or account settings. This content may be associated with your account and, if configured in your settings, viewable by other users.
Trail camera content and related information. If you connect trail camera feeds to the Service, we collect images, video, and metadata (such as timestamps and camera settings) captured by those systems. We also collect location information associated with the cameras or the content they capture. Our systems process this content to generate insights and outputs for you, including wildlife detection and analysis.
Third-party platform credentials and data, if you authorize us to access third-party platforms on your behalf (for example, by providing login credentials or OAuth authorization), we collect and use those credentials solely to retrieve or transmit data as you direct. We do not store your plaintext passwords; credentials are encrypted or tokenized. Data retrieved from connected third-party platforms is processed in accordance with this Policy.
Demographic information, such as your address, hunting preferences, or other profile information you choose to provide when completing your user profile or interacting with surveys or tools.
Marketing and communications information, such as your receipt of newsletters or promotional communications, your marketing and communication preferences, and details regarding promotional materials you have requested or received.
Customer communications, such as copies of inquiries, feedback, or other communications you submit to us through email, chat, forms, social media, or other means, including information you provide in response to surveys, questionnaires, or support requests.
Information collected automatically when you use the Service, such as device information (including device type, operating system, browser type, and mobile device identifiers), IP address, diagnostic information, service-usage information, push notification tokens, pages viewed, features used, referring sources, session duration, cookies and similar technologies, and information collected through our analytics providers. See the “Automatically Collected Personal Information” section below.
Precise geolocation, where you permit, from your mobile device. We use precise geolocation only to provide the Service’s core features (such as mapping camera locations and correlating environmental data). You can configure the collection of precise geolocation information through your device or browser settings. If disabled, some of the features of the Service may not be available.

We collect the above categories of personal information when you access, use, or navigate the Service, create an account with us or use an existing account to engage with our websites or mobile applications, fill in forms via one of our websites or mobile applications, request information from us, communicate with us (including by phone, email, chat, or otherwise), interact with any chatbot or similar features available via one of our websites or mobile applications, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

If you do not provide us with certain information, then the features of our Service you are using may not function as intended, or you may not be able to benefit or take advantage of certain features of our Service. For example, if you do not provide us with your name and email address, you cannot create an account with us.

Where we have an ongoing relationship with you, and any of the data you have provided (e.g., your contact information) is no longer accurate, please inform us of this so we can amend our records accordingly.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

Automatically Collected Personal Information

Like most website and mobile application operators, we use various technologies to collect certain types of information about the users of our digital properties. Note, the vendors that supply us pixels, tags, web beacons, cookies, and the other tracking technologies discussed below collect your personal information instantaneously and simultaneously to our collection of such information. Depending on the function of the technology, the provider may also use such personal information for their own or others’ purposes.

The technologies we use on our digital properties include:

Pixels, tags, web beacons, gifs, and similar code-based technologies. These technologies are small pieces of code that run when a digital property page or an email is loaded. They are used to monitor the behavior of the visitor or email recipient—such as what icons were clicked or whether links in an email were opened—and gather analytics and details about the interaction. For example, when you open our homepage, a pixel may run and generate information based on the visit (e.g., your IP address and what day and time you were on the homepage), and then this information is processed by us or our vendors. Pixels work in conjunction with cookies to let us know what portions of our digital properties are of interest to you and to help us provide you with tailored information. Even if you have disabled or turned off cookies (discussed below), the pixels, tags, and web beacons we use may still detect and collect certain information about your interaction with our digital property; in other words, these kinds of technologies may disregard any cookie-prohibitive markers or signals.

Cookies: Cookies are small text files that can be used by websites to make a user’s experience more efficient. Our website uses different types of cookies to, among other things, automatically recognize you when you return to our site, store information regarding your preferences, and analyze traffic to our site. Please note that where cookies are essential to the operation of our site, if disabled, you may not be able to enjoy certain features of the site. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org. We do not honor “Do Not Track” signals.

Log Files and Device Identifiers. We use log files to track actions occurring on digital properties and to collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.

Analytics. Our digital properties may also deploy third-party analytics tools, such as Google Analytics. You can find more information about how data is collected and processed in connection with the Google Analytics service at https://policies.google.com/technologies/partner-sites. You can also read Google’s privacy policy at https://policies.google.com/privacy?hl=en.

The information collected through these technologies may be combined with personal information or aggregated with other information on website visits. We may share information about your use of our website with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

We honor recognized opt-out preference signals, such as the Global Privacy Control (GPC), where required by law. Please see the Section titled “Your Privacy Rights” for more information about options you may have to configure pixels, tags, cookies, and similar technologies on our website or mobile application.

How We Use Your Personal Information

We (and the service providers acting on our behalf) use your personal information to:

provide, personalize, and improve the Service;
authenticate your credentials and facilitate login to the Service, including through third-party single sign-on options;
register and maintain your account with the Service;
process payments and manage your account and subscription;
manage our relationship with you, including entering into and fulfilling transactions;
allow our affiliates and related entities to communicate with you and deliver relevant information, including information about their products and services;
operate our business, including engaging in accounting, auditing, invoicing, reconciliation, and collection activities, and determining the effectiveness of our marketing and business strategies;
analyze market and user trends and develop insights to improve the Service;
enhance your experience on the Service, including by identifying and displaying content that may be of interest to you;
communicate with you and respond to your inquiries regarding the Service;
send you informational and promotional communications, track your marketing preferences, and support our internal marketing purposes;
manage customer service issues, including performance of the Service and user feedback;
develop, update, and improve our products and services, administrative processes, and user experience;
promote the safety, security, and integrity of the Service and prevent fraud, misuse, and other unlawful activities;
conduct research and develop new features;
enforce our agreements with you, comply with legal or regulatory obligations, and defend or advance legal claims;
notify you about changes to the Service or material changes to this Policy;
provide you with surveys or otherwise solicit feedback; and
comply with legal obligations and enforce our Terms.

Where we create and use de-identified information (including information that is sufficiently aggregated to be de-identified), we maintain it in that form and do not attempt to re-identify it.

Modern Woodsman also uses data collected from its customers for the purpose of training Modern Woodsman’s proprietary artificial intelligence models. That said, the data used for training is de-identified and/or the data types described in the “Additional Information About our Service” section above, which are not identifiable and do not qualify as “personal information.”

How We Disclose Your Personal Information

We may disclose your personal information to:

Vendors and service providers who process information on our behalf to support the Service, including providers of hosting and cloud infrastructure, payment processing, communications and messaging, analytics, customer support, AI and machine learning services, and other services that support the Service's operation.
Our affiliates and related entities, investors, and operational partners.
Marketing and advertising vendors that may assist with lead generation, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
Analytics vendors to help us understand Service traffic and usage patterns, optimize the Service, track marketing conversions, and identify potential new users.
Third-party platforms you authorize. If you connect third-party platforms to the Service, we may transmit information to those platforms as you direct.
Vendors whose technologies we leverage to provide certain features of the Service, such as video players and chat software providers.
Our professional advisors, such as lawyers, accountants, and other similar advisors.
Other users of the Service, if you choose to post or share content in forums, community features, or other interactive portions of the Service.
Legal and safety recipients when required by law or to protect rights, safety, or the integrity of the Service, including to respond to subpoenas, court orders, or other lawful requests for information, or to protect the rights, property, or safety of our business, employees, users, or others.
Successors in connection with a merger, acquisition, financing, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.
Other parties for any purpose we disclose at the time you provide the information.

Communications

We send transactional messages and, where permitted, product updates and marketing communications through email and push notifications. You can opt out of marketing communications through the unsubscribe link or your account preferences. Push notifications are configured or disabled in the app and at the operating-system level. You can enable, disable, or configure push notifications through the application settings or your device’s operating system settings at any time.

Please note, even if you opt out of receiving marketing communications, we may still send you transactional or informational messages where the law allows.

Retention

We retain personal information for as long as reasonably necessary to provide the Service, meet legal obligations, resolve disputes, prevent fraud and abuse, and support other legitimate business purposes. When determining retention periods, we consider the nature and sensitivity of the personal information, the purposes for which we process it, the potential risk from unauthorized use, and applicable legal, tax, and regulatory requirements.

As a reminder, the de-identified data we may create from your personal information, once de-identified, is no longer considered “personal information” and may continue to be used by us for any lawful business purpose.

Account Deletion

You can delete your account through your profile settings. When you do, we delete your account and associated personal information from our active systems (subject to our archive, backup, and data retention policies and procedures). Some information may be retained where necessary for legal, security, operational, or fraud-prevention purposes, or in de-identified form. Contact us at legal@modernwoodsman.ai with questions about specific data.

Your Privacy Rights

Tracking technologies. Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website or applications. Settings for cookies and other technologies can also be browser or device specific, so you must make sure you reconfigure your settings for each browser or device you use to interact with the Service.

The National Advertising Initiative also makes resources available to assist consumers in opting out of certain tailored online ads, which you can access at https://optout.networkadvertising.org/?c=1.

All users. You can access and update much of your information through the Service, correct information about you where available, opt out of marketing communications and push notifications, and delete your account as described above.

U.S. state privacy rights. Depending on your state of residence, you may have rights to know, access, delete, correct, and obtain a portable copy of your personal information. Some states also provide rights to opt out of certain data practices. To exercise your rights, contact legal@modernwoodsman.ai. Please note, however, that Modern Woodsman may not be legally required to comply with your request, due to the limitations of, or exceptions to, the laws of your state of residence.

We will take reasonable steps to verify your identity before responding to a privacy rights request, which may require you to confirm information associated with your account. We will respond within the timeframes required by applicable law. You have the right not to receive discriminatory treatment for exercising your rights.

If we decline your request, and applicable law allows, you may have the right to appeal a decision made by us by replying to our decision or emailing legal@modernwoodsman.ai with the subject line "Privacy Appeal." We will respond within the period required by applicable law. You may also have the right to lodge a complaint with the regulatory authority in your jurisdiction.

Children’s Data

The Service is intended for a general audience. We do not knowingly collect personal information from anyone under 16. If we learn we have collected information from a child under 16, contact us and we will delete it.

Data Security

We maintain administrative, technical, and organizational safeguards designed to protect your information. Access to production data is limited to authorized personnel. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We access third-party platforms only as directed by you and necessary to perform the functions you authorize. You may revoke access at any time through your account settings or by disconnecting the third-party platform. Note, disabling our access to certain data or information may impact or impair the functionality of the Service.

Additional Information for Canada Residents

If you reside in Canada, various Canadian laws, including Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), may provide you certain rights with respect to your personal information, including the right to request information about the collection, use, or disclosure of your personal information, to request access to your personal information, and to challenge the accuracy and completeness of your personal information and have it amended as appropriate.

If you are a Canadian resident and would like to make a request regarding your personal information, please send a request to the contact information above with the subject line, “Canada Resident Request.” We will attempt to respond to your request as quickly as possible but may ask you to provide additional information to enable us to locate the personal information or determine how it has been used or disclosed. We will provide access, as appropriate, at minimal or no cost to you.

Additional Information for California Residents

California Civil Code § 1798.83 (California’s Shine the Light Act) further permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, and to the extent occurring, you may ask us to refrain from providing certain of your personal information to certain of our affiliates and other third parties for their direct marketing purposes. Please tell us your preference by contacting us at the contact information above.

Additional Information for Nevada Residents

Under Nevada law, Nevada “consumers” may request that certain “operators” of internet sites and online services refrain from the “sale” of their “covered information” to third parties (as such terms are defined under Nevada law). Our disclosures of your information to third parties (as described above) do not qualify as a sale under Nevada law. Nonetheless, you may contact us at the information above to make a request under the laws of the state of Nevada.

U.S. Data Location

The Service is directed to users in the United States. Our providers store and process data on cloud infrastructure located in the United States. By using the Service, you understand your information will be processed in the United States.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and, where required, provide additional notice. Your continued use after the effective date constitutes acceptance.